Ignore sights, sounds and scents


April 01, 2010

Taste is only one part of the cravings equation. Colors is a big cue. Red, for example, is used to stimulate appetite. (Ever notice how many restaurant interiors are red?) Music is another culprit. Researchers have found that when supermarkets play sedate music, people spend 38 percent more time in the store than when the music is upbeat. Even scents are planned-the aroma of baking bread, brewing coffee or baking cookies in the supermarket can drive shoppers to make impulse purchases.

Smart Strategy: Make a list before you walk into grocery store. Researchers say that more than 70 percent of our supermarket buying decisions are made while we're there. Following your list, not your senses, helps protect you from unhealthy choices


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